Digital Marketing


Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”


Some of the most common digital marketing tactics and the channels involved in each one.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Inbound Marketing
  • Social Media Marketing
  • Pay-Per-Click (PPC)
  • Affiliate Marketing
  • Email Marketing

Course Content



    Introduction to SEO


    How Search Engines Work

    • Indexing & Crawling Basics
    • Optimizing Crawl Budget


    Intro to SEO

    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)


    Keyword Research

    • Finding Seed Keywords: Mind Map for Keyword Research
    • Using Wikipedia, Forums for Keyword Research
    • Keyword Research Process – Identify SeedKeywords, Collect metrics, Map Keywords
    • Google Keyword Planner Tool


    Schema Markups

    • What is Schema & Why is it relevant to SEO.
    • Schema Types – Micro, JSON-LD
    • Common JSON Schema Tags – Organization, Website, BlogPosting, LocalBusiness
    • How Schema shows up in SERPs


    Off-page SEO


    Link Building

    • What is Link Building
    • Link Building Tactics
    • Manual Link Building Process
    • Link Building Metrics


    Social SEO

    • Quora
    • YouTube Video SEO
    • Slideshare, Scribd and other social channels for SEO


    On-page SEO


    HTML Basics

    • Web Page Basics: What is HTML, JavaScript,CSS
    • Basic HTML Tags to create a web page
    • HTML Tags for SEO: Title, H1, META Tags, IMG, A


    On-page SEO


    • Title, H1, Meta Description, Keyword Usage
    • Crawling: XML, HTML Sitemaps, Robots.txt
    • Content Clusters (Creating SEO-based content)
    • Negative on-page to avoid


    Technical SEO

    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
    • 301 Redirects


    Mobile SEO

    • App Store Optimization
    • Mobile Websites : Responsive, Adaptive, Dynamic
    • Optimizing for Voice Search


    Local SEO

    • What is Local SEO, Pigeon Update
    • Google My Business, Bing Places
    • Local Pages on your website
    • Local listings / citations


    • Backlink audit of one website
    • How to audit backlinks of competitors and gain


    SEO Audit, Tools, Measurement


    SEO Audits

    • What are SEO Audits.
    • Different Types of SEO Audits.
    • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit


    Google Search Console


    Algorithm Updates

    • History of Google Algorithms
    • Panda, Penguin, Pigeon, Caffeine updates
    • RankBrain and the Future of SEO


    Measurement with Google Analytics

    • Basics of Google Analytics
    • SEO Metrics to Measure – On-page, Off-page, Technical
    • SEO Reporting


    SEO Resources, Careers in SEO

    • Top Blogs to follow for SEO
    • Free Learning Resources-Moz, Google Analytics
    • A career in SEO